Unlike traditional marketing methods, SaaS marketing is fast-paced and ever-evolving. Campaigns need out-of-the-box thinking a product-oriented approach to be successful. When getting things done, there’s a lot of experimentation, and activities at each stage of the funnel vary.

B2B digital marketing pain points include maintaining consistent growth, turning PPC results into leads, improving conversions, and leveraging data analytics in the best possible way. SaaS marketing makes it easier to identify root causes and mix PPC, organic, social, and email for maximum ROI, adjusting keyword usage, etc.

It depends on the budget and whether these companies are startups, SMBs, or enterprises. At the initial stage, a company might dedicate 20% while another may allow up to 50% or more. In terms of inbound marketing, the earlier you invest in SEO and content marketing, the quicker you get to see results. It’s a best practice to use your customer acquisition cost to determine your SEO and content marketing budget. The raw data is in front of you, and you’ll see what’s working for you.

Ideally, you should cover all of them. You can leverage the value of social media, get high-authority backlinks, show up on top of organic search results to generate recurring revenue, accumulate email newsletter sign-ups, and more. How you want to make the most of your SaaS product is up to you.

Our team has partnered with both early-stage and established businesses in different niches for nearly a decade. We have also collaborated with leading technology partners to deliver the best solutions every time.