Understanding Distributed Marketing: What You Need to Know

Distributed marketing raises productivity and lowers expenses, so more people can use an organization’s services.

This gives a lot of businesses a chance to reach a bigger market and build their own brand recognition.

Some people might not fully understand what “distributed marketing” means, so we broke it down for you. 

When looking for answers to brand marketing problems, it can save time, money, and effort for marketers to know if a company uses distributed marketing or not.

What Is Distributed Marketing?

Distributed marketing is when a company’s branded goods or services are sold through a decentralized network of local partners who change marketing materials to fit their own markets. 

As a result, the marketing department’s workload is spread out over the entire firm. The business could be a local producer of whisky, a national insurer, or a global leader in tire production.

A distributed organization is one that sells through a network of channel partners. Using a distributed marketing strategy can help boost local sales. 

Distributed marketing uses distribution channels and partners to make sure that advertising is tailored to each market and that the brand is known.

By adding local channels to their global and national operations, businesses can build networks of customers who are well-informed and sell more goods.

How Do Marketing Strategies Affect Distribution Channels?

The consumer journey is touched by each distribution channel at a distinct point. Each one can reach a very local audience, which makes it possible to tailor an advertising campaign or brand message.

Local partners know everything there is to know about their community, down to every street, town, and area. 

Channel partners adapt to the local way of life, even if they don’t live where they work, and they regularly interact with residents. 

Because they work in the field, they often know more about their particular market than anyone at the corporate level. 

Local partners can help find and deliver it as hyperlocal marketing if there is a way to capitalize on unique things about a region or demographic, like an annual parade, the birthplace of a local celebrity, a high school football game, a regional dish, or a seasonal flower bloom. 

Because of distributed marketing, which grows the marketing team, these partners are also part of the mix. Through this partnership, regional partners are encouraged to come up with new ideas, and the process is given more corporate control. 

In theory, this is the best of all worlds: there is room for creativity and innovation, but there are also limits to keeping local partners from diluting or misrepresenting the brand’s message.

How is Distributed Marketing Beneficial to Business?

Distributed marketing is helpful because it gives a single, central marketing team access to more talent and makes it possible to tailor messages to specific, niche audiences. 

This method gives partners the power to come up with, carry out, and solve problems in their own market. It also gives them support, funding, and structure from the leadership, which understands how important local partner knowledge is. 

Everyone benefits when brand assets and marketing expenses are shared. Other insights can be gained by contrasting distributed, centralized, and decentralized marketing models.

1. Increasing brand coherence

When working across numerous diverse regions, brand consistency is crucial. Customers will be more likely to trust a brand if it is easy to spot wherever it is sold.

Distributed marketing systems let businesses build consistent brands and get branded products to a wide range of end users without changing the brand.

2. Boosts the effectiveness of marketing production

For the marketing of goods and services to work in a distributed setting, the whole company needs to work together. 

Higher output frequently means lower efficiency, but distributed marketing allows businesses to get the best of both worlds.

A distributed marketing platform makes marketing production more effective by using networks to keep operations going all the time.

3. Make Your Channel Partners Active

Create incentives to get partners to spend time and money on improving their local marketing strategies. 

Give the best strategies top priority so that partners can quickly see a return on their investments. 

Spread the word about the initiative so that all of your partners know about it and know how to use it.

4. Enhance Your Program for Distributed Marketing

Distributed marketing will only work if your partners use your program to its fullest. Pay attention to the comments from your local partners to learn what might be preventing them from moving forward and what else they might require from your program that it doesn’t already offer. 

Then, focus on improving your program and getting rid of barriers to entry so that more of your partners can become experienced marketers.

5. Enhanced Sales Facilitation

Distributed marketing helps businesses with multiple locations make sales easier and gives teams the tools and information they need to reach organizational goals.

Better sales enablement means you have more freedom to grow, make more money, and work with new people. 

Distributed marketing can help businesses streamline their work by helping sales teams create content, set rules, and train new employees.

6. Faster Turn-Around Time

Organizations that use a distributed marketing model must be able to find and evaluate possible obstacles, come up with solutions, and make any changes that are needed.

Distributed marketing helps companies make decisions by providing automated processes that allow marketers to fine-tune their message across all channels and make more focused plans with faster turn-around times.

Develop and Grow

The distributed marketing strategy helps teams find their weak spots and improve service delivery, which gives the customer more value. 

By using distributed marketing, businesses can look at the successes and failures of their operations over time to learn and improve.

If you still feel ambivalent about what is meant by “distributed marketing,” contact Softception to learn more about how to use our software solution to build a successful distributed marketing platform and bring your brand to life at the local level.

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