Flamingo Apparel

Developing Company’s Website on Shopify & Enabling Sales to Skyrocket.

Company Overview

Flamingo Apparel is a brand of high-quality, affordable streetwear that has quickly become popular with fashion fans all over the world. The company’s mission is to provide its customers with high-quality clothing that is both stylish and affordable. The company’s product line includes t-shirts, hoodies, joggers, and accessories, all of which are made with the finest materials and attention to detail.

One of the key features that sets Flamingo Apparel apart from its competitors is its commitment to sustainability. The company uses eco-friendly materials wherever possible, and it works with suppliers who share its values on environmental responsibility. Flamingo Apparel also has a strong focus on customer service. The company’s easy-to-use return policy and helpful customer service make sure that customers are always happy with what they buy.

Business Challenges

Flamingo Apparel worked with Softception to redesign and run their website so that it would better show off their brand. The goal was to completely improve the user experience on the website, which was neither interactive nor easy to use. The critical pitfalls stated by the stakeholders were:

  • Slow to load
  • Hard to navigate
  • Difficult to update
  • Fails to engage the customer
  • Lacks in mobile engagement
  • Did not have a proper image gallery

The Softception development team worked with the people who were affected to find and fix these pain points. Also, the development team used a rethought information framework that was turned into functional wireframes and worked with a partner design agency to bring it all to life.

Why Softception?

Before partnering with Softception, the company did a lot of market research to find a good website management solution that wouldn’t interfere with their existing marketing campaigns, content, SEO, website responsiveness, and other operations. Softception was chosen because it offers high-end website development and customization services that work with any technology.

Our Approach

To start, we conducted an in-depth website audit focused on user flows. The website review was all about getting feedback and ideas for UX and design, planning marketing strategies, checking in on ongoing tasks, and approving tasks. We found all the conflicting parts of the website that needed to be fixed by using metrics and major findings.

The company’s top goal was to improve how it showed off and promoted its products in the market. So, our marketing team worked closely with key stakeholders to come up with a successful marketing plan that met the new branding guidelines. Then, we gave the designs to the people who needed to approve them. We kept going as we worked through the designs and started developing the website on Shopify.

Also, our team of Shopify developers made the website load faster and helped optimize the mobile version, which helped the brand get to the top of Google’s paid search results.


The updates we made to the website showed off the brand in line with the project’s goals, which was a great example of how well our branding team worked together. Because each part of the new website was made with Flamingo Apparel’s target audience in mind, the information architecture and ease of use led to a rise in overall engagement.

Additionally, our marketing team meticulously enabled Google Merchant accounts to boost the client’s conversion rate, providing insights into user engagement on the site and more accurate data for future decision-making.

A year into the new website, we have consistently seen increases in organic traffic, engagement, and conversions. Our development, analytics, and marketing teams continue to give the company advice and suggestions on ways to improve performance over time.

[borgholm_core_section_title tagline="oh hello you" title="Award-winning creative agency." subtitle="Delivering high-quality projects for international clients. Ask us about digital, branding and storytelling." line_break_positions="1" disable_title_break_words="no" special_style_positions="2" title_tag="span" subtitle_margin_top="29px" enable_text_custom_styles="yes" text_color="#000000" _element_width="initial"]