Princess and the Cake

Spiked Company Sales by 50% in 3 Months by Implementing Strong Marketing Initiatives

Company Overview

PATC is a UK based apparel brand that markets hand embroidered cloths all over the country. Celebrities have worn the brand merchandise and endorsed its elegant designs and comfort. Drawing inspiration from the latest trends, Princess and the Cake offers an array of styles that attracts any fashion icon. 

Business Challenges 

As the fashion industry is a fast-paced market, the brand had to compete with industry giants and needed a marketing strategy that was unique to their scope. Along with a robust strategy, the company website also needed a complete remodel so that it could rank well on Google search engine. Moreover, their website was dormant as it did not function properly. The website design was outdated, and combined with slow speeds, pushed visitors away which increased the bounce rate. In terms of editing, the page builder they were using was clunky and no longer met the changing needs of the concerned stakeholders.

Why Softception?

The company was already driving traffic through ads but the conversion rate of those ads were close to zero. They needed to partner with a marketing agency that delivered satisfactory results in terms of conversions. Our team at Softception rolled out an extensive marketing strategy that included re optimizing the existing website and building new pages to target the right audience.


We arranged a consultation with the client to better understand their business goals. Our purpose behind this was to know the exact requirements and expectations. We initially revamped their website by delivering a conversion-focused user experience that enabled us to rapidly boost brand reach among prospective clients. 

We further created an extended online presence for the company through social media, paid ads, and digital marketing strategies. At the same time, our team assisted them in improving their ROI on a monthly basis. Additionally, the team relaunched two different versions of the website for the UK and Pakistan audiences.

Next, we separately installed Facebook pixel for both websites to keep track of the audience. Our team also created a Lookalike audience from current followers, developed five different variations of interest-based audience, and removed audience overlap to maximum.


The website updates that we made showcased the brand according to the project requirements. After the first month of our Ad campaigns, we were able to mature the pixel to a considerable extent and created different sets of custom and lookalike audiences. In the second month, the marketing campaigns resulted in amplifying sales to 50%.

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