Digital Influence: The Impact of Web Design on Your Marketing Strategy
Out of every 15 minutes for consuming content, 66 percent of people would prefer to see something designed elegantly versus something generic.
Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
“A user interface is like a joke. If you have to explain it, it’s not that good.” – Martin LeBlanc
When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details that lead to how a user will engage with your brand.
From layout to color, these critical elements work together to build a digital tool that, when strategically used, can improve online marketing campaigns significantly.
It is clear that a high-quality brand website is now an integral component of any effective digital marketing strategy, and that consumer standards for web design are higher than ever.
According to a 2019 Gartner report, “88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality.”
And it seems that, no matter what the industry is, a website that is up to date, informative and aesthetically pleasing builds trust with potential clients and, therefore, can impact customer acquisition and conversion rates.
Benchmarks That Determine the Quality of Your Web Design
Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.
1. Solid Navigation
When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.
Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.
2. Responsive Design
With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.
3. Style Guide
As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.
Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.
You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.
When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.
4. Purposeful Visuals
Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.
While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.
You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images make it difficult to read on-page content.
If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.
Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.
When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.
5. Call-to-action (CTA) Buttons
Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.
A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.
By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.
6. Page Speed
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.
You can check your page’s speed by using Google Page Speed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.
With a solid digital foundation in place, anchored by a well-strategized website, a company can effectively leverage positive brand image to increase sales, build PR, generate a robust social media presence and create a top-down marketing campaign across all media.
The other option for exceptional design is to rely on services from a company of Web Designers in California. This allows you to reap the benefits of a well-structured and properly designed website, while focusing on running your business.